Every part of your marketing should move in the same direction.

2MIN is a digital marketing partner brands bring in when strategy, content and performance are ready for a connected and strategic approach.

25K+

Community grown from 6,000 over the partnership.

Plugin Heat Club
77%

Email open rate after rebuilding audience segmentation.

EMS CPH
6+ ROAS

On Meta ads driving ticket sales.

KYND
EMS CPHKYNDPlugin Heat ClubXBody ScandinaviaMaison ScandinaviaAnalog SaunaMizu MatchaBLK.LAB11Wolff NordicCopenhagen Health WeekCYKOMStephanie RolstedCøpenhagen BaliNadia BoanBottega BarlieBruitFunctional FutureGretha Storm

Selected work

All work

EMS CPH

Growth Partner

60%+ higher monthly revenue in the first six months of our partnership, a period that included a full rebrand, a new website and new studio openings.

KYND

Growth Partner

6+ ROAS on Meta ads driving ticket sales, plus the launch of memberships and an online course.

Plugin Heat Club

Embedded Growth Partner

Community grown from 6,000 to 25,000+ across platforms, with an in-house UGC content funnel and consistent collaborations.

XBody Scandinavia

Growth Partner

Lead generation and email automation for the instructor certification course. Full case study coming.

How brands work with us

Embedded Growth Partner

We sit inside the brand for a defined sprint and run the whole direction - across content, email and paid.

For brands without an internal marketing lead.

Growth Partner

An ongoing retainer holding the red thread across strategy, content and performance every month.

For brands with a team that needs direction.

Launch Partner

A fixed-scope launch: positioning, campaign concept, assets and the first months of momentum.

For new brands and new locations.

Also available as consulting and single-project partnerships.

What we do

Creative direction

  • Brand strategy
  • Campaign concepts
  • Art direction
  • Brand storytelling

Content & social

  • Social media management
  • Photography
  • Videography
  • UGC creation & partnerships

Growth systems

  • Meta ads
  • Email marketing & flows
Most brands don't need to do more. They need someone to decide the direction, and keep it moving.
Anya Thomsen at her desk

“Across every brand I worked with, I saw the same thing: great people doing great work, with no one making sure it moved in one direction.”

Small brands had websites, content, campaigns and talented people behind them - all managed separately. 2MIN exists to hold the red thread between them: coordinating the moving parts, challenging the ideas, and making sure every initiative supports the same direction.

More about how we work

Tell us about your brand and what you're trying to move.